Starting last year Mrs. Samantha Young, our HS Technology Instructor, started a project that required students to "brand" a business from the ground up. She created a post on her personal Facebook page this year asking any new or starter businesses would be interested in putting their business name in for the "Branding a Business" project that Computer Science II students would design. Mike Hembree contacted her about a new
business he was coming up with, basically he was starting a custom kitchen cabinet business.
Students were asked to build a brand for this business from the ground up: Name of business, color palette, font styles, 4 logos (wordmark, monogram, pictogram, and combination logo), and a branding board that puts all the previous items together on one page. The presentation was then presented to Mike, his sales staff, and general manager, and they decided on a winner.
CONGRATULATIONS to Ben Hobbs from the 6th-hour Computer Science II class he was chosen as the top presentation with his designs and branding board. His logos will be used for letterheads, business cards, t-shirts, and hats.
Mike Hembree had this to say about the presentations he received, “I want to thank your class for brainstorming and helping me produce a name, logo, and colors. I think you have some very talented young men and women in your class. We have narrowed it down to one presentation and really like the name, colors, and logo.” Mike will be donating $500 to Mrs. Young’s Computer Science II classes and throwing them a pizza party.
What a great real-world experience for our students and a big THANK YOU to Mike Hembree for participating!
Video designed by Communication Specialist Rilynn Stewart
Branding a Business by Rilynn Stewart